THE EVERGREEN OF FASHION: RAY BAN

In line with the unconventional spirit of Ray-Ban, the new collection of eyeglasses and sunglasses is perfect for all those who want to follow their own style.

The glasses in this collection are high-performance, the lenses made using advanced technology and the looks designed to climb the charts. All this is united by a single rule: do not be afraid to shine, to look around and to reveal your inspired and authentic nature.

Transparent acetates or in bright streaked shades pave the way for the main trends of this year and relaunch the exclusive evergreen models, those that have made the brand's success, along with obviously many new and innovative models. The opaque and spotted havana proposals give new impetus to the legendary lines presented on our site.

And it doesn't stop there. Titanium alloy glasses were one of the greatest innovations: hypoallergenic, light and comfortable frames, which also maintain great resistance. Research and innovation are important points in the philosophy of the Ray-Ban brand, which every year revolutionizes its lenses and frames to meet every need.

Each product of this brand is made following with great attention some key values, such as timeless style, simplicity and freedom of expression.

For more than 80 years, the Ray-Ban name has identified the most iconic brand in the world of eyewear. A long story that, spanning decades and trends, tells of the people who choose its products. Ray-Ban is about seeing and being seen, affirming your personality and dictating who we are, instead of letting others tell you. But above all, it means sharing one's nature with the people who understand it. It is a sense of belonging, without conformity.